The Baby Einstein Theory of Relativity
October 27, 2009 · Posted in Communication, Education, K-5 Kids, Media, Parenting, Preschoolers, Toddlerhood · Permalink

76121091We hate to say we told you so, but in truth there was much “high-five-ing” after reading the New York Times article No Einstein in Your Crib? Get a Refund.   Apparently Disney, the owner of Baby Einstein, is refunding parents due to their false claims of intellectual enhancement for infants. We have watched the growth of the “educational” DVD market for infants balloon over the last decade in spite of recommendations from the APA about the negative consequences of television watching for infants and toddlers. TV for infants is seductive. Babies are riveted, they seem excited, and if that is so then the guilt you feel can be assuaged.  Let’s face it — underneath any parents glowing reports of the fabulousness of Baby Einstein etc. is a lurking knowledge that this isn’t really a good thing to do.

These manufacturers cashed in on the vulnerability of parents wanting to give their children every educational opportunity possible. Parents overrode their common sense time and again in the service of raising a smarter kid. That there is no educational benefit to these products is now well documented, and other research indicates that even background television diminishes vocalizations and conversational turn taking in infants and toddlers.

ParenTalk’s TakeAway: Parents of infants and toddlers should acknowledge that TV is an electronic babysitter. Go take a shower, return a phone call, cook dinner — but do so sparingly and remember that the simple acts of singing, playing and talking are really what a baby needs to thrive.

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Comments

  1. Liz
    October 27th, 2009 | 11:03 pm

    ahhh it’s about time those ridiculous videos were recalled!!

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